magistrsko delo
Andraž Rot (Author), Jurij Jaklič (Mentor)

Abstract

Analiza ključnih dejavnikov pripravljenosti na uvedbo avtomatizacije trženja v izbranem podjetju

Keywords

trženje;avtomatizacija;strategija trženja;elektronsko trženje;poslovno komuniciranje;case study;podjetje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Rot]
UDC: 659.2
COBISS: 24681446 Link will open in a new window
Views: 478
Downloads: 89
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of key preparedness factors for marketing automation implementation: a case of a selected company
Secondary keywords: marketing;automation;marketing strategy;electronic marketing;business communication;case study;enterprises;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 71, 13 str.
ID: 10991685