magistrsko delo
Martina Humar (Author), Tomaž Kolar (Mentor)

Abstract

Analiza trženjsko-komunikacijskih učinkov pripovedovanja zgodb

Keywords

trženje;blagovne znamke;zadovoljstvo;lojalnost;kvaliteta;psihologija potrošnika;poslovno komuniciranje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Humar]
UDC: 339.138
COBISS: 24632550 Link will open in a new window
Views: 532
Downloads: 89
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of the marketing communication effects of storytelling
Secondary keywords: marketing;brands;satisfaction;loyalty;quality;consumer psychology;business communication;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 56, 16 str.
ID: 10991736