magistrsko delo
Ines Mujakić (Author), Vesna Žabkar (Mentor)

Abstract

Zaznave trženjskega komuniciranja prek profilov mikro-slavnih osebnosti med mladimi uporabniki instagrama v Sloveniji

Keywords

Slovenija;družbena omrežja;Instagram;osebnost;trženje;poslovno komuniciranje;mladina;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Mujakić]
UDC: 339.138
COBISS: 24776934 Link will open in a new window
Views: 485
Downloads: 70
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Other data

Secondary language: English
Secondary title: Discerning marketing communication via microcelebrity profiles among young instagram users in Slovenia
Secondary keywords: Slovenia;social networks;Instagram;personality;marketing;business communication;youth;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 50, 16 str.
ID: 11085071