magistrsko delo
Tina Ocepek (Author), Judita Peterlin (Mentor), Denis Marinšek (Co-mentor)

Abstract

Vpliv zaznane družbene odgovornosti podjetja na zaupanje porabnika

Keywords

družbena odgovornost;podjetje;poslovno komuniciranje;blagovne znamke;potrošnik;vedenje potrošnikov;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Ocepek]
UDC: 339.138
COBISS: 24790758 Link will open in a new window
Views: 580
Downloads: 111
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of perceived social responsibility on consumer trust
Secondary keywords: social responsibility;enterprises;business communication;brands;consumer;consumer behaviour;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 60, 15 str.
ID: 11085093