magistrsko delo
Maja Lapajne (Author), Vesna Žabkar (Mentor)

Abstract

Analiza kredibilnosti spletnih ocen uporabnikov na primeru spletne strani Booking.com

Keywords

trženje;elektronsko trženje;spletna trgovina;potrošnik;zadovoljstvo;ocene;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Lapajne]
UDC: 339.13
COBISS: 24792038 Link will open in a new window
Views: 578
Downloads: 85
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Other data

Secondary language: English
Secondary title: Credibility of online accomodation reviews for Booking.com
Secondary keywords: marketing;electronic marketing;online shopping;consumer;satisfaction;evaluation;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 57, 18 str.
ID: 11085098