magistrsko delo
Eva Roškar (Author), Romana Korez-Vide (Mentor)

Abstract

Digitalni oglasi so vse privlačnejša orodja tržnega komuniciranja, ki na različne načine in na različnih lokacijah v digitalnem svetu dosegajo ciljno usmerjenost. Digitalno oglaševanje pa ne vključuje le iskanja ali prikazovanja oglasov, temveč tudi vse vrste tržnih komunikacij, ki se izvajajo z uporabo spleta ter mobilne tehnologije. Z uporabo digitalnega oglaševanja, ki med drugim omogoča hitro in enostavno distribucijo ter uporabo multimedijskih in dinamičnih vsebin ter njihov nadzor, lahko oglaševalci s potrošniki komunicirajo na povsem drugačen način.

Keywords

digitalni marketing;digitalno oglaševanje;oglaševalski kanali;uspešnost;internet;družbena omrežja;potrošnik;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [E. Roškar]
UDC: 659.3(043.2)
COBISS: 13355548 Link will open in a new window
Views: 776
Downloads: 1
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Other data

Secondary language: English
Secondary title: Conceptual model of measuring digital marketing performance on selected digital advertising channels
Secondary abstract: Digital advertisements are becoming increasingly more attractive as a means of market advertising, as they can reach target orientation in different ways and in different locations in a digital world. Digital advertising not only encompasses the search and the display of advertisements, but also all kinds of marketing communications which are carried out by means of internet and mobile technology. The use of digital advertising enables fast and simple distribution, as well as the use of multimedia and dynamic contents and their monitoring. This, in turn, enables the advertisers to communicate with the consumers in a whole new manner.
Secondary keywords: digital marketing;digital advertising;advertising channels;Facebook;Google Display;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Embargo end date (OpenAIRE): 2022-05-31
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: III, 91 str.
ID: 11137736