Načini oglaševanja in vplivi na potrošnika

delo diplomskega projekta

Nino Planinšek (Author), Bruno Završnik (Mentor)

Abstract

V današnjem času postajajo potrošniki vse zahtevnejši glede želja, potreb in interesov. Posledično postaja tudi oglaševanje pomemben del našega vsakdanjega življenja. Oglaševanje prikazuje predstavljanje ter promoviranje izdelkov in storitev podjetja z namenom povečevanja prodaje ter informiranja strank o izdelkih. Namen diplomskega projekta je predstaviti, kakšne vrste oglaševanja danes v največji meri uporabljajo podjetja ter kakšen vpliv ima to na potrošnike. V prvem delu bomo podrobneje opredelili pojem oglaševanja, sledila bo predstavitev medijev, prek katerih poteka poslovno komuniciranje, dodali bomo tudi prednosti in slabosti, s katerimi se srečujemo pri odločitvah o ustrezni izbiri medija. V drugem delu se bomo osredotočili na cilje oglaševanja in jih podrobneje definirali ter opisali. V tretjem delu bo beseda tekla o značilnostih potrošnikov, katerih raziskovanje in uvrščanje predstavlja pomemben delež pri uspešnem oglaševanju. Vplive oglaševanja na potrošnike bomo predstavili z anketo, na katero je odgovorilo sto udeležencev, ki so bili ključni za našo raziskavo. Anketa je bila sestavljena iz devetih vprašanj, ki so bila skrbno zastavljena in so nam omogočila uspešno raziskavo. Namen tega diplomskega projekta je predstaviti kakšnih vrst oglaševanja se danes v največji meri poslužujejo podjetja ter kakšen vpliv ima to na potrošnike. V prvem delu bomo podrobneje opredelili pojem oglaševanja, sledila bo predstavitev samih medijev preko katerih poteka poslovno komuniciranje, dodali bomo prednosti in slabosti s katerimi se srečujemo pri odločitvah o ustrezni izbiri medija. V drugem delu se bomo osredotočili na cilje oglaševanja in jih podrobneje definirali ter opisali. V tretjem delu bo beseda tekla o značilnostih potrošnikov, katerih raziskovanje in uvrščanje predstavlja pomemben delež pri uspešnem oglaševanju. Vplive oglaševanja na potrošnike bomo predstavili z anketo na katero je odgovorilo 100 udeležencev, le-ti so bili ključni za našo raziskavo. Anketa je bila sestavljena iz devetih vprašanj, ki so bila skrbno zastavljena in nam omogočila uspešno raziskavo.

Keywords

oglaševanje;mediji;potrošnik;vedenje potrošnikov;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[N. Planinšek]
UDC:	659.1
COBISS:	13394460
Views:	590
Downloads:	190
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Advertising and its impact on consumer
Secondary abstract:	Consumers these days are becoming more and more demanding in regard to their desires, needs, and interests. Consequently marketing's role in our everyday lives is becoming greater than ever. Majority of marketing is company's presentation and promotion of products and services with the intent of maximizing sales and revenue by properly informing potential clients. The purpose of this project is introduction of variety of different marketing techniques that today's companies use, and their effect on consumers. First I will explain marketing in greater detail, before presenting media used in business communication. I will compare pros and cons we face with when chosing different media, followed by the second part, where we will focus on a more detailed definition, description, and goals of advertising. I will conclude with consumers’ traits in the third part and explain how researching, interpreting, and classifying these traits represents a significant share of successful marketing. Marketing's influence on consumers are presented by results of a survey with 100 participant, which this research project is based on. The survey consisted of nine questions that were carefully set up and enabled us to conduct a successful research. The purpose of this project is introduction of variety of different marketing techniques that today's companies use, and their effect on consumers. First I will explain marketing in greater detail, before presenting media used in business communication. I will compare pros and cons we face with when chosing different media, followed by the second part, where we will focus on a more detailed definition, description, and goals of advertising. I will conclude with consumers’ traits in the third part and explain how researching, interpreting, and classifying these traits represents a significant share of successful marketing. Marketing's influence on consumers are presented by results of a survey with 100 participant, which this research project is based on. The survey consisted of nine questions that were carefully set up and enabled us to conduct a successful research
Secondary keywords:	Advertising;advertisement;impact;consumer behavior;media.;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 31 str.
ID:	11159596