Zasnova in implementacija spletnih dejavnikov za uspešno e-trgovanje

diplomsko delo

Jernej Krvina (Author), Jaro Berce (Mentor)

Abstract

Kupovanje produktov in storitev prek interneta daje potrošnikom možnost, da najdejo in pregledajo širok izbor različnih produktov in storitev ter poiščejo posebne ponudbe z najboljšimi karakteristikami na internetu. Zato je namen diplomskega dela raziskati vedenje potrošnikov pri nakupovanju produktov in storitev prek interneta s proučevanjem dejavnikov, ki lahko vplivajo na potrošnikov odnos, namen in dejansko vedenje. Najpomembnejši spletni dejavniki so kategorizirani v dve glavni kategoriji: tehnološko usmerjene dejavnike in potrošniško usmerjene dejavnike. E-trgovine sem analiziral kot prodajne kanale, kot tehniko zbiranja podatkov pa sem uporabil strukturirano metodo opazovanja, ki spada pod kvalitativno paradigmo raziskovanja, pri čemer je opazovalec pri opazovanju in zapisovanju svojih opažanj vezan na vnaprej določene kategorije. Rezultati diplomskega dela bodo pripeljali do boljšega razumevanja najpomembnejših dejavnikov e-trgovanja, ki vplivajo na nakupne odločitve potrošnikov.

Keywords

e-trgovanje;e-nakupovanje;Internet;Vedenje potrošnikov;Nakupovanje;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[J. Krvina]
UDC:	366:004.738.5(043.3)
COBISS:	36295005
Views:	469
Downloads:	103
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Designing and implementing web factors for a successful E-commerce
Secondary abstract:	Buying products and services over the Internet gives consumers the ability to find and review a wide variety of different products and services and to find special offers with the best features on the Internet. Therefore, the purpose of the diploma paper is to investigate consumer behavior when purchasing products and services over the Internet by examining the factors that can affect the consumer's attitude, purposes and actual behavior. The most important web factors are categorized into two main categories: (1) technology-driven factors and (2) consumer-driven factors. I have analyzed E-shops as sales channels, and as a data collection method, I have used a structured observation method, which belongs under the qualitative research paradigm, where the observer is bound to predetermined categories when observing and recording his observations. The results of the diploma paper will lead to a better understanding of the most important factors of E-commerce, that affect the buying decisions of consumers.
Secondary keywords:	Internet;Consumer behavior;Shopping;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	87 str.
ID:	11188058