Environmentally and socially responsible marketing strategies from managerial and consumer's side

doctoral dissertation

Maja Hosta (Author), Vesna Žabkar (Mentor)

Abstract

Keywords

marketing;marketing strategy;sustainable development;social responsibility;consumer behaviour;consumer psychology;behavioural sciences;planning;theory;

Data

Language:	English
Year of publishing:	2019
Typology:	2.08 - Doctoral Dissertation
Organization:	UL EF - Faculty of Economics
Publisher:	[M. Hosta]
UDC:	339.138
COBISS:	25398502
Views:	549
Downloads:	130
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Okoljsko in družbeno odgovorne trženjske strategije z vidika managerjev in porabnikov
Secondary keywords:	trženje;strategija trženja;trajnostni razvoj;družbena odgovornost;vedenje potrošnikov;psihologija potrošnika;vedenjske znanosti;planiranje;teorija;
Type (COBISS):	Doctoral dissertation
Thesis comment:	Univ. v Ljubljani, Ekonomska fak.
Pages:	IV, 118, 30 str.
ID:	11381592