doctoral dissertation
Maja Hosta (Author), Vesna Žabkar (Mentor)

Abstract

Environmentally and socially responsible marketing strategies from managerial and consumer's side

Keywords

marketing;marketing strategy;sustainable development;social responsibility;consumer behaviour;consumer psychology;behavioural sciences;planning;theory;

Data

Language: English
Year of publishing:
Typology: 2.08 - Doctoral Dissertation
Organization: UL EF - Faculty of Economics
Publisher: [M. Hosta]
UDC: 339.138
COBISS: 25398502 Link will open in a new window
Views: 549
Downloads: 130
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Other data

Secondary language: Slovenian
Secondary title: Okoljsko in družbeno odgovorne trženjske strategije z vidika managerjev in porabnikov
Secondary keywords: trženje;strategija trženja;trajnostni razvoj;družbena odgovornost;vedenje potrošnikov;psihologija potrošnika;vedenjske znanosti;planiranje;teorija;
Type (COBISS): Doctoral dissertation
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 118, 30 str.
ID: 11381592