magistrsko delo
Anja Čebulj (Author), Tomaž Kolar (Mentor)

Abstract

Porabnikovo zaznavanje vplivnostnega trženja na Instagramu

Keywords

trženje;poslovno komuniciranje;družbena omrežja;Instagram;elektronsko trženje;vedenje potrošnikov;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Čebulj]
UDC: 366
COBISS: 25381094 Link will open in a new window
Views: 485
Downloads: 72
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: ǂA ǂconsumer's perception of influencer marketing on Instagram
Secondary keywords: marketing;business communication;social networks;Instagram;electronic marketing;consumer behaviour;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 54, 42 str.
ID: 11381598