magistrsko delo
Anja Grašič (Author), Marko Hočevar (Mentor)

Abstract

Analiza dobičkonosnosti kupcev v izbranem podjetju

Keywords

trženje;odnosi s strankami;potrošnik;zadovoljstvo;lojalnost;dobiček;računovodstvo;kalkulacije;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Grašič]
UDC: 339.138
COBISS: 25191142 Link will open in a new window
Views: 441
Downloads: 60
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Other data

Secondary language: English
Secondary title: ǂA ǂcustomer profitability analysis in a selected company
Secondary keywords: marketing;customer relationship;consumer;satisfaction;loyalty;profit;accounting;calculations;cases;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 57 str.
ID: 11381633