magistrsko delo
Jerneja Ažman (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv zaznane družbene odgovornosti na porabnikove namere nakupa storitev

Keywords

vedenje potrošnikov;nakup;storitve;družbena odgovornost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Ažman]
UDC: 366
COBISS: 25089254 Link will open in a new window
Views: 347
Downloads: 74
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Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of perceived corporate social responsibility on consumer's willingness to buy services
Secondary keywords: consumer behaviour;purchasing;services;social responsibility;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 60, 23 str.
ID: 11381659