magistrsko delo
Urška Kmecl (Author), Barbara Čater (Mentor)

Abstract

Strategija digitalnega trženja za izbrano podjetje na medorganizacijskem trgu

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;elektronsko trženje;uspešnost poslovanja;meritve;efektivnost;primeri;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Kmecl]
UDC: 339.138
COBISS: 25489638 Link will open in a new window
Views: 580
Downloads: 83
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Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Digital marketing strategy for a selected company on a business-to-business market
Secondary keywords: interorganizational systems;intercompany marketing;electronic marketing;business efficiency;measurements;efficiency;cases;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 58, 31 str.
ID: 11405140