master's thesis
Marijana Livk (Author), Vesna Žabkar (Mentor)

Abstract

Gender dimension of brand personality

Keywords

marketing;brands;consumer;personality;sex;satisfaction;loyalty;research;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Livk]
UDC: 339.138
COBISS: 25424102 Link will open in a new window
Views: 383
Downloads: 87
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Razlike med spoloma pri izbiri znamke glede na osebnost znamke
Secondary keywords: trženje;blagovne znamke;potrošnik;osebnost;spol;zadovoljstvo;lojalnost;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 58, 20 str.
ID: 11405148