Social media marketing activities and source credibility influence on brand awareness and brand loyalty
master's thesis
Povzetek
Social media marketing activities and source credibility influence on brand awareness and brand loyalty
Ključne besede
marketing;brands;consumer;loyalty;social media;research;analysis;
Podatki
| Jezik: | Angleški jezik |
|---|---|
| Leto izida: | 2020 |
| Izvor: | Ljubljana |
| Tipologija: | 2.09 - Magistrsko delo |
| Organizacija: | UL EF - Ekonomska fakulteta |
| Založnik: | [A. Džambić Branković] |
| UDK: | 366 |
| COBISS: |
29992963
|
| Št. ogledov: | 288 |
| Št. prenosov: | 38 |
| Ocena: | 0 (0 glasov) |
| Metapodatki: |
|
Ostali podatki
| Sekundarni jezik: | Slovenski jezik |
|---|---|
| Sekundarni naslov: | Tržne dejavnosti na družbenih omrežjih in verodostojnost virov, ki vplivajo na prepoznavnost blagovne znamke in zvestobo blagovni znamki |
| Sekundarne ključne besede: | trženje;blagovne znamke;potrošnik;lojalnost;družbeni mediji;raziskave;analiza; |
| Vrsta dela (COBISS): | Magistrsko delo/naloga |
| Komentar na gradivo: | Univ. Ljubljana, Ekonomska fak. |
| Strani: | III, 50, 26 str. |
| ID: | 12255667 |
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