Sensory branding and its impact on consumer brand identification and brand loyalty
ǂthe ǂcase of Starbucks
Povzetek
Sensory branding and its impact on consumer brand identification and brand loyalty
Ključne besede
marketing;brands;coffee;Starbucks;consumer behaviour;loyalty;analysis;
Podatki
| Jezik: | Angleški jezik |
|---|---|
| Leto izida: | 2019 |
| Izvor: | Ljubljana |
| Tipologija: | 2.09 - Magistrsko delo |
| Organizacija: | UL EF - Ekonomska fakulteta |
| Založnik: | [A. Protikj] |
| UDK: | 339.138 |
| COBISS: |
25324006
|
| Št. ogledov: | 438 |
| Št. prenosov: | 85 |
| Ocena: | 0 (0 glasov) |
| Metapodatki: |
|
Ostali podatki
| Sekundarni jezik: | Slovenski jezik |
|---|---|
| Sekundarni naslov: | Trženje blagovne znamke na osnovi čutov ter njihov vpliv na porabnikovo prepoznavanje blagovne znamke in zvestobo blagovni znamki - primer Starbucksa |
| Sekundarne ključne besede: | trženje;blagovne znamke;kava;Starbucks;vedenje potrošnikov;lojalnost;analiza; |
| Vrsta dela (COBISS): | Magistrsko delo/naloga |
| Komentar na gradivo: | Univ. Ljubljana, Ekonomska fak. |
| Strani: | III, 60, 14 str. |
| ID: | 11405222 |
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