magistrsko delo
Tadeja Kovač (Author), Vesna Žabkar (Mentor)

Abstract

Analiza sprejemljivosti tehnik pospeševanja prodaje za generaciji Y in Z

Keywords

trženje;pospeševanje prodaje;poslovno komuniciranje;oglaševanje;vedenje potrošnikov;medgeneracijske razlike;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Kovač]
UDC: 339.138
COBISS: 25075174 Link will open in a new window
Views: 407
Downloads: 81
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of the acceptability of sales promotion techniques for generations Y and Z
Secondary keywords: marketing;sales promotion;business communication;advertising;consumer behaviour;generation gap;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 68, 57 str.
ID: 11405167