Language: | Slovenian |
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Year of publishing: | 2019 |
Source: | Ljubljana |
Typology: | 2.09 - Master's Thesis |
Organization: | UL EF - Faculty of Economics |
Publisher: | [T. Kovač] |
UDC: | 339.138 |
COBISS: | 25075174 |
Views: | 407 |
Downloads: | 81 |
Average score: | 0 (0 votes) |
Metadata: |
Secondary language: | English |
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Secondary title: | ǂAn ǂanalysis of the acceptability of sales promotion techniques for generations Y and Z |
Secondary keywords: | marketing;sales promotion;business communication;advertising;consumer behaviour;generation gap;research;analysis; |
Type (COBISS): | Master's thesis/paper |
Thesis comment: | Univ. v Ljubljani, Ekonomska fak. |
Pages: | III, 68, 57 str. |
ID: | 11405167 |