magistrsko delo
Jan Križman (Author), Gregor Pfajfar (Mentor)

Abstract

Vpliv države izvora izdelka in blagovne znamke na nakupno vedenje porabnika

Keywords

trženje;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;poreklo blaga;država;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Križman]
UDC: 366
COBISS: 25313766 Link will open in a new window
Views: 440
Downloads: 79
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of country of origin and brand origin on consumer purchase behavior
Secondary keywords: marketing;consumer behaviour;consumer psychology;purchasing;decision making;country of origin;state;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 68, 35 str.
ID: 11405179