primer Energetike Celje
Tina Stojanovski (Author), Barbara Čater (Mentor)

Abstract

Pozicioniranje blagovne znamke pri uvajanju novih izdelkov

Keywords

Slovenija;energetika;električna energija;trg;podjetje;Energetika Celje;blagovne znamke;pozicioniranje proizvoda;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Stojanovski]
UDC: 339.138
COBISS: 25334246 Link will open in a new window
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Downloads: 71
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Other data

Secondary language: English
Secondary title: Brand positioning when introducing new products: the case of Energetika Celje
Secondary keywords: Slovenia;energetics;electricity;market;enterprises;Energetika Celje;brands;positioning;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 57, 11 str.
ID: 11405252