magistrsko delo
Tina Svete (Author), Tomaž Kolar (Mentor)

Abstract

Vpliv oglaševanja s slavno osebnostjo na dojemanje blagovnih znamk pri porabniku

Keywords

trženje;oglaševanje;blagovne znamke;osebnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Svete]
UDC: 339.138
COBISS: 25102310 Link will open in a new window
Views: 343
Downloads: 64
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of celebrity endorsements on customer's brand perception
Secondary keywords: marketing;advertising;brands;personality;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 57, 39 str.
ID: 11405276