Analiza povezave med družbeno odgovornim trženjem in vedenjem porabnikov
zaključna strokovna naloga visoke poslovne šole
Abstract
Analiza povezave med družbeno odgovornim trženjem in vedenjem porabnikov
Keywords
trženje;zeleno trženje;trajnostni razvoj;družbena odgovornost;vedenje potrošnikov;raziskave;analiza;
Data
| Language: | Slovenian |
|---|---|
| Year of publishing: | 2019 |
| Typology: | 2.11 - Undergraduate Thesis |
| Organization: | UL EF - Faculty of Economics |
| Publisher: | [A. Račić] |
| UDC: | 339.138 |
| COBISS: |
25239270
|
| Views: | 497 |
| Downloads: | 99 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | English |
|---|---|
| Secondary title: | Analysis of a relationship between socially responsible marketing and customer behavior |
| Secondary keywords: | marketing;green marketing;sustainable development;social responsibility;consumer behaviour;research;analysis; |
| Type (COBISS): | Final paper |
| Thesis comment: | Univ. v Ljubljani, Ekonomska fak. |
| Pages: | II, 29, 11 str. |
| ID: | 11423525 |
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