zaključna strokovna naloga visoke poslovne šole

Abstract

Vpletenost porabnikov v blagovne znamke na družbenih omrežjih

Keywords

trženje;elektronsko trženje;družbena omrežja;blagovne znamke;poslovno komuniciranje;direktno trženje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Stefančič]
UDC: 339.138
COBISS: 25363430 Link will open in a new window
Views: 373
Downloads: 53
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Other data

Secondary language: English
Secondary title: Consumers brand engagement in social media
Secondary keywords: marketing;electronic marketing;social networks;brands;business communication;direct selling;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 21, 4 str.
ID: 11423596
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