diplomsko delo
Nejc Vehovec (Author), Marjan Družovec (Mentor), Matevž Pucer (Co-mentor)

Abstract

Osrednja tema zaključnega dela je produkcija spletnega video oglaševanja. Predstavljena je teoretična podlaga za oglaševanje in video produkcijo. V drugem delu diplomske naloge se je glede na teorijo analiziralo obstoječe uspešne primere spletnih video oglasov in nato na podlagi ugotovitev in teorije opisalo tudi praktično izvedbo.

Keywords

video produkcija;oglaševanje;spletni oglasi;družbena omrežja;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [C. Vehovec]
UDC: 659.148:004.774.1(043.2)
COBISS: 42431747 Link will open in a new window
Views: 397
Downloads: 65
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Online ad videoproduction
Secondary abstract: The main topic of this diploma is production of online video advertising. The diploma consists of basic theory of advertising and video production. The second part consists of analysing successful examples of online video advertisements, based on the previously acquired theory and utilising these findings, in a practical example.
Secondary keywords: video production;advertising;online advertising;social media;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VI, 38 f.
ID: 12023279