magistrsko delo
Tadej Špruk (Author), Ljubica Knežević Cvelbar (Mentor)

Abstract

Analiza vpliva s strani porabnikov oblikovanih vsebin na proces odločanja pri nakupu potovanja

Keywords

turizem;trženje;vedenje potrošnikov;odločanje;nakup;potovanja;ponudba;ocene;družbena omrežja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Špruk]
UDC: 339.138
COBISS: 31358979 Link will open in a new window
Views: 303
Downloads: 44
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Other data

Secondary language: English
Secondary title: Analysis of the impact of content designed by consumers on the decision-making process when buying a trip
Secondary keywords: tourism;marketing;consumer behaviour;decision making;purchasing;travel;supply;evaluation;social networks;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 58, 6 str.
ID: 12252307