zaključna strokovna naloga visoke poslovne šole
Kaja Potokar (Author), Patricia Kotnik (Mentor)

Abstract

Vpliv vplivniškega trženja na nakupne navade sledilcev

Keywords

trženje;elektronsko trženje;družbena omrežja;vedenje potrošnikov;nakup;odločanje;raziskave;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Potokar]
UDC: 339.138
COBISS: 32585731 Link will open in a new window
Views: 285
Downloads: 43
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of influential marketing on the buying habits of followers
Secondary keywords: marketing;electronic marketing;social networks;consumer behaviour;purchasing;decision making;research;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 33, 4 str.
ID: 12252331