zaključna strokovna naloga visoke poslovne šole
Hana Erman (Author), Mateja Bodlaj (Mentor)

Abstract

Analiza trženja hitre mode

Keywords

trženje;tekstilna industrija;oglaševanje;oglas;blagovne znamke;vedenje potrošnikov;primeri;Zara;H&M;Primark;Topshop;Forever 21;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [H. Erman]
UDC: 366
COBISS: 32605955 Link will open in a new window
Views: 381
Downloads: 50
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Fast fashion marketing analysis
Secondary keywords: marketing;textile industry;advertising;advertisement;brands;consumer behaviour;cases;Zara;H&M;Primark;Topshop;Forever 21;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 28 str.
ID: 12252333
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