magistrsko delo
Erika Juretič (Author), Mojca Indihar Štemberger (Mentor)

Abstract

Izdelava nelinearnega optimizacijskega modela medijskega načrtovanja oglaševanja za majhno podjetje

Keywords

majhna podjetja;trženje;strategija trženja;planiranje;mediji;oglaševanje;elektronsko trženje;modeli;razvoj;optimizacija;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Juretič]
UDC: 004.7
COBISS: 16899331 Link will open in a new window
Views: 259
Downloads: 25
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂdevelopment of non-linear optimization model for media planning in advertising for a small firm
Secondary keywords: small enterprises;marketing;marketing strategy;planning;media;advertising;electronic marketing;models;development;optimization;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 56, 9 str.
ID: 12255466