magistrsko delo
Katja Pezdirc (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv ponovnega ciljanja na nakupno odločanje slovenskih milenijcev na Facebooku

Keywords

trženje;oglaševanje;družbeni mediji;Facebook;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Pezdirc]
UDC: 339.138
COBISS: 28593411 Link will open in a new window
Views: 353
Downloads: 37
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of re-targeting on the purchasing decisions of Slovenian millennials on Facebook
Secondary keywords: marketing;advertising;social media;Facebook;consumer behaviour;purchasing;decision making;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 60, 13 str.
ID: 12255641