master's thesis
Amna Džambić Branković (Author), Vesna Žabkar (Mentor)

Abstract

Social media marketing activities and source credibility influence on brand awareness and brand loyalty

Keywords

marketing;brands;consumer;loyalty;social media;research;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Džambić Branković]
UDC: 366
COBISS: 29992963 Link will open in a new window
Views: 288
Downloads: 38
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Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Tržne dejavnosti na družbenih omrežjih in verodostojnost virov, ki vplivajo na prepoznavnost blagovne znamke in zvestobo blagovni znamki
Secondary keywords: trženje;blagovne znamke;potrošnik;lojalnost;družbeni mediji;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 50, 26 str.
ID: 12255667