master thesis
Taisiya Stepankina (Author), Jurij Jaklič (Mentor), Tanja Dmitrović (Co-mentor)

Abstract

Application of data mining techniques during marketing planning stages

Keywords

marketing;electronic marketing;marketing strategy;business intelligence system;data mining;data;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Stepankina]
UDC: 004.6
COBISS: 43010051 Link will open in a new window
Views: 228
Downloads: 30
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Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Uporaba podatkovnega rudarjenja v posameznih fazah načrtovanja trženja
Secondary keywords: trženje;elektronsko trženje;strategija trženja;poslovna inteligenca;rudarjenje podatkov;podatki;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: VII, 120, 1 str.
ID: 12534572