Language: | Slovenian |
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Year of publishing: | 2021 |
Typology: | 2.11 - Undergraduate Thesis |
Organization: | UM EPF - Faculty of Economics and Business |
Publisher: | M. Petrič |
UDC: | 659.1:339 |
COBISS: | 80566275 |
Views: | 385 |
Downloads: | 113 |
Average score: | 0 (0 votes) |
Metadata: |
Secondary language: | English |
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Secondary title: | Web advertising on social media as an instrument of international marketing communication |
Secondary abstract: | Advertising is becoming a part of our daily lives. Whatever we do we will meet with advertisements. By far the most effective and popular has become social media advertising. It can be said that every company is already present on social media and is advertising on them respectively. In the theoretical part of the diploma project, we presented international marketing communication, communication media and channels, and the instruments of marketing communication mix. The latter we then linked with online advertising and social media. In the empirical part, we presented online advertising of two Slovenian companies and two foreign companies that are operating at international markets and are coming from two different industries. Then we performed a comparative analysis of their advertising on social media. |
Secondary keywords: | international marketing communication;communication mix;advertising;online advertising;social media; |
Type (COBISS): | Diploma project paper |
Thesis comment: | Univ. v Mariboru, Ekonomsko-poslovna fak. |
Pages: | 37 str. |
ID: | 13054123 |