delo diplomskega projekta
Maša Petrič (Author), Romana Korez-Vide (Mentor)

Abstract

Oglaševanje postaja del našega vsakdana. Karkoli počnemo, se bomo nekje srečali z oglasi. Najbolj učinkovito in priljubljeno je postalo oglaševanje na družbenih medijih. Lahko bi rekli, da je že vsako podjetje prisotno na družbenih medijih oziroma na njih oglašuje. V teoretičnem delu diplomskega projekta smo predstavili mednarodno trženjsko komuniciranje, komunikacijske medije in kanale ter instrumente trženjskega komunikacijskega spleta. Slednje smo nato povezali s spletnim oglaševanjem in družbenimi mediji. V empiričnem delu smo predstavili spletno oglaševanje dveh slovenskih in dveh tujih podjetij, ki delujejo na mednarodnih trgih in so iz dveh različnih panog. Nato smo opravili primerjalno analizo njihovega oglaševanja na družbenih medijih.

Keywords

oglaševanje;spletno oglaševanje;družbeni mediji;poslovno komuniciranje;mednarodno trženje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: M. Petrič
UDC: 659.1:339
COBISS: 80566275 Link will open in a new window
Views: 385
Downloads: 113
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Other data

Secondary language: English
Secondary title: Web advertising on social media as an instrument of international marketing communication
Secondary abstract: Advertising is becoming a part of our daily lives. Whatever we do we will meet with advertisements. By far the most effective and popular has become social media advertising. It can be said that every company is already present on social media and is advertising on them respectively. In the theoretical part of the diploma project, we presented international marketing communication, communication media and channels, and the instruments of marketing communication mix. The latter we then linked with online advertising and social media. In the empirical part, we presented online advertising of two Slovenian companies and two foreign companies that are operating at international markets and are coming from two different industries. Then we performed a comparative analysis of their advertising on social media.
Secondary keywords: international marketing communication;communication mix;advertising;online advertising;social media;
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 37 str.
ID: 13054123