delo diplomskega projekta
Larisa Merzdovnik (Author), Matjaž Iršič (Mentor)

Abstract

V diplomskem projektu obravnavam pospeševanje spletne prodaje v izbranem podjetju. V prvem delu diplomskega projekta sem opredelila teoretična izhodišča o orodjih marketinškega komuniciranja in se še posebej osredotočila na opredelitev, razlago ciljev, prednosti in slabosti ter tveganja pospeševanja prodaje. Predstavila sem tudi promocijska orodja spletne prodaje in njene ključne elemente ter orodja. V nadaljevanju sledi tudi predstavitev podjetja. V raziskovalnem delu pa s pomočjo anketnega vprašalnika in izvajanja nagradne igre povzamem ugotovitve in podam sklep na zastavljene hipoteze.

Keywords

prodaja;spletna prodaja;pospeševanje prodaje;socialna omrežja;spletna mesta;promocija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: L. Merzdovnik
UDC: 658.8
COBISS: 82413827 Link will open in a new window
Views: 255
Downloads: 16
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Other data

Secondary language: English
Secondary title: Promotion of online sales for company Moduli SG d. o. o. on sewing and tailoring programs
Secondary abstract: In my diploma work, I am dealing with online sales promotion in a selected company. In the first part of my diploma work, I define the theoretical background of marketing communication tools, focusing in particular on the definition, explanation of the objectives, advantages and disadvantages and risks of sales promotion. In this part, I also present the promotional tools of online sales and its key elements and tools. A presentation of the company follows. In the research part, I summarise the findings and draw conclusions on the hypotheses by means of a questionnaire and a prize game.
Secondary keywords: online sales;sales promotion;sewing;tailoring;websites;social networks.;
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 39 str., 2 str. pril.
ID: 13259639