Management prodaje in upravljanje odnosov z odjemalci v podjetju Vitaminka a. d.

delo diplomskega projekta

Marija Gjurchinova (Author), Duško Uršič (Mentor)

Abstract

Ena izmed najosnovnejših in najpomembnejših stvari za preživetje podjetja je seveda prodaja. Vsako podjetje, organizacija si prizadeva doseči zadovoljstvo strank in doseči svoje cilje, vključno z dolgoročno prisotnostjo na trgu. Seveda to vključuje odnos zaposlenih ali prodajalcev do kupcev. Povečano število kupcev je dokaz kakovosti in zelo analizirane prodaje. Odnos in kakovost odnosov med podjetjem in strankami je mogoče določiti ali ovrednotiti po zaslugi enega najbolj poznanih konceptov upravljanja odnosov s strankami ali s CRM. Razumevanje strank, spoznavanje njihovih potreb ali iskanje rešitev za njihove potrebe so ena glavnih nalog v podjetju. Današnji tehnološki razvoj zelo pomaga pri razvoju kognitivnih informacij o strankah in pri napovedovanju nadaljnjih odločitev. Razvit medij, internet, pomaga hitro vzpostaviti stik in komuniciranje med prodajalci in kupci. Zbiranje pravih informacij vodi do uspešnega sodelovanja.

Keywords

prodaja;odjemalci;kupci;upravljanje odnosov s strankami;CRM;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	M. Gjurchinova]
UDC:	659.4:004
COBISS:	85207043
Views:	267
Downloads:	37
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Sales management and customer relations management un Vitaminka a. d.
Secondary abstract:	One of the most basic and important things for a company to survive is of course sales. Every business organization strives to achieve customer satisfaction and achieve its goals, including a long-term market presence. Of course, this includes the attitude of employees or salespeople toward customers. The increased number of customers is proof of quality and highly analyzed sales. The relationship and quality of the relationship between the company and customers can be determined or evaluated thanks to one of the most well-known concepts of customer relationship management or CRM. Understanding customers, getting to know their needs or finding solutions to their needs are one of the main tasks in a company. Today’s technological developments are very helpful in developing cognitive customer information and in predicting further decisions. Developed medium, the Internet, helps to quickly establish contact and communication between sellers and buyers. Gathering the right information leads to successful collaboration.
Secondary keywords:	CRM;Sales funnel;Organizational structure;Customer life value.;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	28 str.
ID:	13291310