master's thesis
Ana Vulović (Author), Gregor Pfajfar (Mentor)

Abstract

Consumer's perceptions and effectiveness of advertisements on social media

Keywords

marketing;electronic marketing;social networks;advertising;advertisement;research;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Vulović]
UDC: 366
COBISS: 63868419 Link will open in a new window
Views: 195
Downloads: 12
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Porabnikovo dojemanje oglasov in učinkovitost oglaševanja na družbenih medijih
Secondary keywords: trženje;elektronsko trženje;družbena omrežja;oglaševanje;oglas;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 68, 8 str.
ID: 13303370