master's thesis
Aida Zukić (Author), Tamara Pavasović Trošt (Mentor)

Abstract

Consumer attitudes toward the ethics of neuromarketing in the Western Balkans

Keywords

the Balkans;marketing;neuroscience;consumer psychology;ethics;research;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Zukić]
UDC: 366
COBISS: 65937155 Link will open in a new window
Views: 170
Downloads: 10
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Odnos porabnikov Zahodnega Balkana do etičnosti nevromarketinga
Secondary keywords: Balkan;trženje;kognitivna znanost;psihologija potrošnika;etika;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: 74, 23 str.
ID: 13303390