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Špela Jernejčič (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga vplivnežev na Instagramu v nakupnih odločitvah porabnikov na primeru kozmetičnih izdelkov

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;izbira;kozmetika;družbena omrežja;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [Š. Jernejčič]
UDC: 366
COBISS: 71963139 Link will open in a new window
Views: 205
Downloads: 20
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of Instagram influencers in consumer purchase decisions in case of cosmetic products
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;choice;cosmetics;social networks;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 22, 15 str.
ID: 13356120