Oglaševalna fotografija na družbenem omrežju Facebook

diplomsko delo

Aljaž Duh (Author), Marjan Družovec (Mentor), Matevž Pucer (Co-mentor)

Abstract

Oglaševanje na družbenih omrežjih je postalo zelo pomembno, saj je aktivnost uporabnikov na njih pogosta. Največje družbeno omrežje Facebook omogoča oglaševalcem kreativne načine za izdelavo oglasa, ki je sestavljen iz raznih elementov. Največji poudarek je podan na oglaševalni fotografiji. V tej raziskavi se je postavilo vprašanje kako pomembna je za uporabnike Facebooka fotografija v oglasu in kateri element v oglaševalni fotografiji je najbolj privlačen. Preko ankete se je ugotovilo, da je oglaševalna fotografija aktivnemu uporabniku Facebooka zelo pomembna, saj so v večini izbrali fotografijo kot razlog za izbor.

Keywords

družbena omrežja;oglaševalna fotografija;oglasi;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[A. Duh]
UDC:	[621.113:77.04]:077.5(043.2)
COBISS:	89212163
Views:	349
Downloads:	39
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Advertising photography on social media Facebook
Secondary abstract:	On social media, advertising has become very important because of frequent activity. The biggest social media Facebook enables advertisers creative ways on creating an ad, which is consisted from various elements. There is mostly emphasis on advertising photography. Questions were asked in this research stating how important is photography in advertisement and which elements are the most appealing. Through the survey it was discovered that advertising photography is very important for an active Facebook user because photography was picked as a reason in the majority.
Secondary keywords:	Social media;advertising photography;advertisement;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VIII, 49 str.
ID:	13400573