zaključna strokovna naloga visoke poslovne šole
Nika Đođ (Author), Živa Kolbl (Mentor)

Abstract

Pomladitev blagovne znamke s targetiranjem nove ciljne skupine

Keywords

trženje;elektronsko trženje;mediji;družbena omrežja;blagovne znamke;medgeneracijske razlike;spremembe;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Đođ]
UDC: 339.138
COBISS: 78413059 Link will open in a new window
Views: 315
Downloads: 16
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Brand rejuvenation by targeting a new group of consumers
Secondary keywords: marketing;electronic marketing;media;social networks;brands;generation gap;changes;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 25, 8 str.
ID: 13594715
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