magistrsko delo
Jan Kunc (Author), Tomaž Kolar (Mentor)

Abstract

Razvitost načrtovanja strateškega trženja v slovenskih podjetjih

Keywords

trženje;strategija trženja;planiranje;trendi;raziskave;analiza;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Kunc]
UDC: 339.138
COBISS: 80543747 Link will open in a new window
Views: 154
Downloads: 10
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Other data

Secondary language: English
Secondary title: ǂThe ǂdevelopment of strategic marketing planning at Slovenian companies
Secondary keywords: marketing;marketing strategy;planning;trends;research;analysis;cases;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 70, 13 str.
ID: 13594758