master's thesis
Domen Gulič (Author), Vesna Žabkar (Mentor)

Abstract

The impact of electronic word-of-mouth through the consumer decision journey

Keywords

marketing;consumer behaviour;decision making;purchasing;social networks;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Gulič]
UDC: 366
COBISS: 88010243 Link will open in a new window
Views: 139
Downloads: 14
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Pomembnost elektronskega ustnega izročila v različnih fazah porabnikove poti do nakupne odločitve
Secondary keywords: trženje;vedenje potrošnikov;odločanje;nakup;družbena omrežja;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 75, 49 str.
ID: 14282317