magistrsko delo
Kristijan Sirk (Author), Mateja Bodlaj (Mentor)

Abstract

Razvoj in uvedba nove blagovne znamke premium vin na globalni trg

Keywords

trženje;trg;vinarstvo;novi proizvodi;razvoj;blagovne znamke;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Sirk]
UDC: 339.138
COBISS: 91944963 Link will open in a new window
Views: 146
Downloads: 15
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Other data

Secondary language: English
Secondary title: ǂThe ǂdevelopment and launch of a new premium wine brand in the global market
Secondary keywords: marketing;market;wine business;new products;development;brands;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 60, 13 str.
ID: 14282374