delo diplomskega seminarja
Karmen Skornšek (Author), Borut Milfelner (Mentor)

Abstract

Ugotavljanje tržne pozicije znamke Gorenje : delo diplomskega seminarja

Keywords

marketing;pozicioniranje;blagovne znamke;konkurenca;tržno komuniciranje;trženje;prodaja;metodologija;

Data

Language: Slovenian
Year of publishing:
Source: Šoštanj
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [K. Skornšek]
UDC: 339.138
COBISS: 10170396 Link will open in a new window
Views: 1027
Downloads: 64
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Research of market position of brand Gorenje
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 46 str., [10] str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 1434508
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