magistrsko delo
Vanja Zajc (Author), Tanja Dmitrović (Mentor)

Abstract

Vpliv vizualne podobe izdelkov s trgovinsko blagovno znamko na nakupne odločitve

Keywords

trženje;nakup;proizvodi;blagovne znamke;embalaža;image;tržne raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Zajc]
UDC: 339.138
COBISS: 17921766 Link will open in a new window
Views: 857
Downloads: 159
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: marketing;purchasing;products;trademarks;packaging;image;market research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 63 str., 7 str. pril.
ID: 1452999