magistrsko delo
Meta Arh (Author), Vesna Žabkar (Mentor)

Abstract

Izboljševanje zadovoljstva in zvestobe strank z uvajanjem koncepta verige vrednosti

Keywords

trženje;odnosi s strankami;zadovoljstvo;lojalnost;modeli;veriga vrednosti;case study;trgovinsko podjetje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Arh]
UDC: 339.138
COBISS: 19066342 Link will open in a new window
Views: 886
Downloads: 166
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;customer relationship;satisfaction;loyalty;models;value chain;case study;commercial enterprise;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: III, 90 str., 17 str. pril.
ID: 1453332