magistrsko delo
Maruša Flerin (Author), Vesna Žabkar (Mentor)

Abstract

Uspešnost pasičnega oglaševanja

Keywords

trženje;elektronsko trženje;informacijska tehnologija;Internet;oglas;blagovne znamke;efektivnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Flerin]
UDC: 659.1
COBISS: 20914918 Link will open in a new window
Views: 670
Downloads: 136
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂeffectiveness of banner advertising
Secondary keywords: marketing;electronic marketing;information technology;Internet;advertisement;trademarks;efficiency;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 68, 11 str.
ID: 1453846