Uspešnost tržnega komuniciranja avtomobilske blagovne znamke

diplomska naloga

Abstract

tržno komuniciranje;blagovna znamka;odnosi z javnitjo;globalni trg;logotip;slogan;potrošniki;konkurenca;

Language:	Slovenian
Year of publishing:	2008
Typology:	2.11 - Undergraduate Thesis
Organization:	UP FM - Faculty of Management Koper
Publisher:	[M. Troha]
UDC:	339.138:629:331(043.2)
COBISS:	2813143
Views:	3124
Downloads:	87
Average score:	0 (0 votes)
Metadata:

Secondary language:	English
Type (COBISS):	Undergraduate thesis
Thesis comment:	Diplomske naloge, Fakulteta za management
Pages:	VII, 45 str. + pril.
ID:	1491421