zaključna strokovna naloga visoke poslovne šole
Aleksandra Ivanova (Author), Barbara Hvalič Erzetič (Mentor)

Abstract

Kupčevo zaznavanje termina trajnosti na primeru podjetja Relove

Keywords

trženje;zeleno trženje;trajnostni razvoj;nakup;odločanje;vedenje potrošnikov;case study;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Ivanova]
UDC: 366
COBISS: 125725443 Link will open in a new window
Views: 17
Downloads: 6
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Customer perception of the term sustainability in the case of the company Relove
Secondary keywords: marketing;green marketing;sustainable development;purchasing;decision making;consumer behaviour;case study;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 22, 8 str.
ID: 17340888
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