magistrsko delo
Veronika Vičič (Author), Mateja Bodlaj (Mentor), Irena Vida (Thesis defence commission member), Barbara Culiberg (Thesis defence commission member)

Abstract

Analiza odnosa mladih do zavajajočega oglaševanja

Keywords

trženje;oglaševanje;oglas;etika;pravni vidik;primeri;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Vičič]
UDC: 659.1
COBISS: 128081667 Link will open in a new window
Views: 103
Downloads: 27
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of young people's attitudes towards misleading advertising
Secondary keywords: marketing;advertising;advertisment;ethics;legal aspect;cases;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 57, 26 str.
ID: 17340940
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