diplomsko delo
Melita Krampelj (Author), Samo Fošnarič (Mentor)

Abstract

Diplomsko delo z naslovom Vpliv medijev na ozaveščenost učencev četrtega in petega razreda o prometni varnosti na področju ptujsko-ormoške regije opredeljuje medijske kampanje s preventivno vsebino, njihove značilnosti, vpliv ter učinek, socialno-psihološke teorije preventivnih dejavnosti, ključne elemente preventivnih medijskih kampanj in izvajanje nacionalnih programov na lokalni ravni. V empiričnem delu smo ugotovili, v kolikšni meri so učenci četrtega in petega razreda na območju Ptuja in Ormoža ozaveščeni o prometni varnosti preko različnih informacijskih virov in kakšen je vpliv komercialnih oz. preventivnih oglasov na učence. Ugotovili smo, da glede uporabe različnih informacijskih virov in posledično vpliva preventive med učenci ni bistvenih razlik. Statistično značilna razlika se pokaže le v priljubljenosti preventivnih oglasov. Zanimivo je, da je večja priljubljenost preventivnih oglasov na ptujskem kot na ormoškem območju, zato je poznavanje slogana "Red je vedno pas pripet!" na območju Ptuja boljše kot na območju Ormoža. Zanimivo je, da so dekleta nekoliko bolj dovzetna za vpliv vsebine sporočila, fantje pa izpostavljajo kot najbolj pomembno sliko sporočila. Velja omeniti, da je za anketirane učence prometna vzgoja v šoli vendarle pomembna in zanimiva.

Keywords

razredni pouk;prometna varnost;Ptuj;Ormož;učenci;ozaveščenost;mediji;vpliv;drugo triletje;diplomska dela;

Data

Language: Slovenian
Year of publishing:
Source: Maribor
Typology: 2.11 - Undergraduate Thesis
Organization: UM PEF - Faculty of Education
Publisher: [M. Krampelj]
UDC: 37(043.2)
COBISS: 17193224 Link will open in a new window
Views: 1994
Downloads: 124
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: THE MEDIA IMPACT ON AWARENESS OF THE FOURTH AND FIFTH GRADE PUPILS CONCERNING TRAFFIC SAFETY IN THE REGION OF PTUJ AND ORMOŽ
Secondary abstract: The diploma work with the title The media impact on awareness of the fourth and fifth grade pupils concerning traffic safety in the region of Ptuj and Ormož defines media campaigns with prevention content, their characteristics, impact and effect, social-psychological theories of prevention activities, key elements of prevention media campaigns and the performance of national programmes on the local level. In the empirical part we have found out what is the fourth and fifth grade pupils' awareness concerning traffic safety in the region of Ptuj and Ormož trough different informational sources and what the impact of commercial ads on them is. We have also found out that according to the use of different informational sources and consequentially the impact of the preventive there are no essential differences among pupils. Statistic characteristically difference shows in the popularity of the preventive ads. It is interesting that there is a greater popularity of preventive ads in the region of Ptuj than in Ormož. That's why the recognition of the slogan "Order is always a fastened seatbelt!" is better in the region of Ptuj than in Ormož. It's interesting that girls are more susceptible about the impact of the message content and boys expose the visual site of the message. We would like to mention that for the interviewed pupils, traffic education at school is important and interesting.
Secondary keywords: class level;media;the second triad;traffic safety;the region of Ptuj and Ormož;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Pedagoška fak., Oddelek za razredni pouk
Pages: 99 f., [3] f. pril.
Keywords (UDC): social sciences;družbene vede;education;vzgoja in izobraževanje;šolstvo;pouk;
ID: 18109