ǂThe ǂimpact of vehicle electrification on consumer brand perceptions of BMW i

master thesis

Jure Hodnik (Author), Živa Kolbl (Mentor), Irena Vida (Thesis defence commission member), Maja Konečnik Ruzzier (Thesis defence commission member)

Abstract

The impact of vehicle electrification on consumer brand perceptions of BMW i

car industry;cars;electric vehicles;marketing;brands;consumer;consumer behaviour;

Secondary language:	Slovenian
Secondary title:	Vpliv elektrifikacije vozil na porabnikove zaznave blagovne znamke BMW i
Secondary keywords:	avtomobilska industrija;avtomobili;električna vozila;trženje;blagovne znamke;potrošnik;vedenje potrošnikov;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. Ljubljana, Ekonomska fak.
Pages:	III, 65, [33] str.
ID:	19533614