master thesis
Jure Hodnik (Author), Živa Kolbl (Mentor), Irena Vida (Thesis defence commission member), Maja Konečnik Ruzzier (Thesis defence commission member)

Abstract

The impact of vehicle electrification on consumer brand perceptions of BMW i

Keywords

car industry;cars;electric vehicles;marketing;brands;consumer;consumer behaviour;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Hodnik]
UDC: 339.138
COBISS: 155336451 Link will open in a new window
Views: 2
Downloads: 0
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Vpliv elektrifikacije vozil na porabnikove zaznave blagovne znamke BMW i
Secondary keywords: avtomobilska industrija;avtomobili;električna vozila;trženje;blagovne znamke;potrošnik;vedenje potrošnikov;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 65, [33] str.
ID: 19533614
Recommended works:
, master thesis
, magistrsko delo
, insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer
, peak emotions during branding moments as key indicators
, ǂa ǂstereotyping perspective